As one of Klaviyo’s first certified Systems Integrators, Best Worlds has been working on advanced engineering projects involving Klaviyo for years. Recently Klaviyo featured our relationship and work in their Developer Showcase to highlight some of the advanced things partners are doing with Klaviyo. We’re honored to have our work highlighted by Klaviyo and appreciate the opportunity to share some of our learnings with the developer community.
Through our ongoing conversion rate optimization work with Great Lakes Skipper, we theorized that certain visitors might not be finding the hard to find boat parts they were looking for because of substitute part numbers or other information that wasn’t always being found by the existing search engine powering their website. As a Klevu partner we had seen other cases where the advanced AI and deep product data indexing produced a lift. But like all things we recommend and evaluate, we wanted assurance that the cost of the service would represent solid ROI for our partner. This analysis can be tough if you don’t have a way to truly test a service against what’s already in place, because the metrics you would be tracking – things like per session value and search assisted revenue – are always fluctuating on their own anyway.
Best Worlds has partnered with Wine Direct – the leading provider of ecommerce and DTC solutions for wineries – to offer a managed Klaviyo integration to it’s 2000+ wineries. The solution allows for advanced synchronization of wine club lists, tasting room bookings, point of sale orders and ecommerce orders with Klaviyo.
Many in the ecommerce world are used to having pre-built integrations between their ecommerce platform and their favorite email service provider or marketing communications platform. But what if you are on an ecommerce platform that has no integration?
Sending PII (personally identifiable information) to Google Analytics, Adwords or Remarketing can get your Google account suspended. A common scenario is for an email address to be passed in the query string by a CRM or Email Service Provider. But what if you need that to happen for business reasons, so it’s not an option to suppress the inclusion of that data getting passed in to your website? Continue reading “Removing PII from Google Adwords and Remarketing using Google Tag Manager”