Best Worlds Launches Managed Klaviyo Integration for the Wine Direct Ecommerce Platform

Best Worlds has partnered with Wine Direct – the leading provider of ecommerce and DTC solutions for wineries – to offer a managed Klaviyo integration to it’s 2000+ wineries.  The solution allows for advanced synchronization of wine club lists, tasting room bookings, point of sale orders and ecommerce orders with Klaviyo.

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Removing PII from Google Adwords and Remarketing using Google Tag Manager

Sending PII (personally identifiable information) to Google Analytics, Adwords or Remarketing can get your Google account suspended. A common scenario is for an email address to be passed in the query string by a CRM or Email Service Provider. But what if you need that to happen for business reasons, so it’s not an option to suppress the inclusion of that data getting passed in to your website?
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