OUR TEAM

Joe Rollinson

Chief Executive Officer


Joe is an entrepreneur and engineer with over 17 years of management experience, much of it with startups. In 1997 he was one on the early employees to join SimpleNet, a small web hosting company that grew quickly and was acquired by Mark Cuban's Broadcast.com. Soon after that Broadcast.com was acquired by Yahoo! for $6 Billion. Joe worked for Yahoo! for 5 years, and was part of the management team for a division of Yahoo! Premium Services that generated $25 million a year in revenues with just 30 employees. In 2003 he left Yahoo! to start SpeedEOrder - a startup that brought a new web and phone ordering concept to market in partnership with McDonald's, Quiznos, Krispy Kreme and others. As the CEO of SpeedEOrder Joe was successful in raising venture capital, building out a management and engineering team, and then ultimately bringing the service to market. But consumer adoption proved to be slower than expected, so he chose to use his assembled team to start building out services for others, giving birth to Best Worlds. Over the past decade Best Worlds has worked with many startups, several of whom were acquired after double or triple digit growth in their online sales. Best Worlds has also partnered with large companies such as Collective Licensing International (owners of Airwalk, Sims, Clinch Gear, Lamar, Vision Street Wear and others), Paradise Pen (North American licensees of Cartier, Cross, Parker and other major pen brands), and Sunfood (market leaders in online raw and organic food sales). When not working you'll find Joe out on the water racing sailboats or finding adventure with his wife Elise and kids Nicole and JT.

Raaf Sundquist

Chief Operating Officer

Raaf's career and interests have always centered around technology. He started consulting and building databases for clients in his teens. He has more than 20 years working with Internet companies and technologies. At web hosting startup Simplenet.com, he scaled the support team and processes as customers grew in number from 2k to 70k in 3 years. His role shifted as the company evolved through acquisitions by Mark Cuban's Broadcast.com, then ultimately by Yahoo! - where he served as Product Manager for their dedicated server offering. Following a decade of work in the web hosting space, Raaf moved over to digital agency Digitaria (now Mirum). There he managed teams of designers and developers producing work for companies like Qualcomm, Disney and Ironman. Raaf's interest in helping teams and initiatives scale led him to Captura Group, where he served as Operations Director and managed content marketing initiatives for Kellogg's. Before coming to Best World's Web, Raaf also enjoyed time at Digital Telepathy where he helped define and execute digital strategies for companies like New Relic, Freedom Mortgage and Infobip. Raaf lives in San Diego with his wife Gretchen and daughter Avalyn. He loves gardening and finds any excuse to explore the deserts of California.

Alex Perez

VP of Engineering

Alex has been coding on the web since Netscape was king (almost 2 decades). He worked on one of the first intranets for pharmaceutical giant Roche, supporting 6500 employees, and also built intranets for Dupont and Osde Medical Group. He later took those skills to Verizon where he helped build management support tools for the VP of Global Internet Services. But it seemed like guys working on the front end might be having more fun, so after a few years he joined the Digital Marketing division of Mazda Motor Corporation, managing the web development team. After several years running his own web development firm Alex was recruited to join Best Worlds in 2011. Alex loves new challenges and prides himself on thinking outside of the box when the "tech hits the fan". When not slinging code or helping clients you'll find Alex below the water scuba diving or above the water river rafting.

Bruce Vissing

Lead Account Manager

Bruce grew up surrounded by a family of photographers in Cincinnati, Ohio, but his interests always centered around the technology behind the art. After attending Ohio State University for Political Science and working in political fundraising, it only made sense he returned to the creative field. While back in the Photo Industry, he managed projects from Fortune 50 clients to international advertising agencies. Bruce was selected by a Fortune 500 client to build and manage an e-commerce photography studio from scratch while producing commercial and e-commerce content across the brand. After a year of contract work in an effort to learn more about the technology behind e-commerce, Bruce rose through the ranks with the agency Customer Paradigm in Boulder, Colorado to lead a team of 7 Project Managers and 10 Developers specializing in the Magento platform. He supported a team of developers and testers in selling a core feature to Magento allowing merchants to directly integrate Amazon Sales to the platform. When not on the clock, Bruce enjoys experiencing the beauty of the Rocky Mountains. You can typically find Bruce enjoying the outdoors in any capacity but skiing, rock climbing, and hiking are his newfound passions when he is not biking around town checking out the newest local brewery.

Paula Trech

Senior Project Manager

Paula has a lot of experience working with global technology firms. She has held positions in the United States, Argentina and Colombia for large multinational companies like EMC Corporation, Cisco and SAP. While with SAP she managed the accounts for Exxon Mobil, Shlumberger, Kimberly Clark, Deloitte, HollyFrontier and Sysco, among others. Paula has a passion for details and communication across borders and languages. She has spent most of her career in a multi-lingual environment - interfacing between English speaking U.S. companies and their Spanish speaking partners in Latin America. When not at work you can find Paula out hiking or planning her next travel adventure.

We've been in your shoes. Before we were an agency we were a startup, and before that most of us were working for large brands in the web development or ecommerce departments. Why does that matter? Because when we say we guarantee ROI, it means we will put ourselves in your shoes and really think about what will get you the best bang for the buck. Your return on investment will often be measured by an increase in revenues. But it could also be measured by an increase in stability, security and productivity, or a decrease in complaints. Either way we don't start work until we're clear what the larger business goal is.

You'll naturally be comparing us to other agencies in terms of price, capabilities and past work. We're confident you'll find our rates and skills are very competitive. Especially when it comes to magento - most companies with our track record and with certified developers are charging 50% more than we are. But we have found an especially good fit for companies that are trying to decide whether to hire developers internally. For the cost of a mid-level developer you can have your own virtual chief technology officer managing a senior team of developers with a diverse and broad set of skills. Everyone has strengths and weaknesses - it's very hard to hire a single developer that has the same skills and experiences of a whole team.

But by far the most important thing about us is our ability to tackle the really tough code challenges. We have inherited quite a few problem cases - too many plugins or extensions piled together resulting in breakages or slow page loads or inaccurate data. There's no "can't" in our vocabulary - it's always just a matter of time and resources and possible alternatives. We love working with APIs and integrating great marketing tools and making sure it's all tracked and measured.

Get in touch with us to see if we're a good fit for your needs.

Contact Us